Industry news, views & good reads
51% of marketers waste their precious time and money recreating unused or missing assets. It…
Karla Wentworth08/08/2022
How to identify the importance of efficiency in your centralisation transformation. You will have heard…
Karla Wentworth01/08/2022
We all know how important it is to produce content that’s both relevant and performs…
img staff26/07/2022
How the Grand Canyon and a mercurial copywriter from the 1960s changed the way we…
Stephen Kemish19/07/2022
The biggest mistake that companies make when they choose a CRM is that they spend…
Karla Wentworth14/07/2022
Understanding the genre that your content fits into will help you to plan your content…
Amelia Henchliffe12/07/2022
Intermedia Global (IMG), data marketing and campaigning experts, merge itself with Vantage Clever, leading marketing…
img staff17/05/2022
After many years of using, abusing, buying, advising, and even selling marketing technology, I’ve concluded…
Stephen Kemish21/03/2022
Over the past few years, Account Based Marketing or ABM has become a go-to approach…
Stephen Kemish15/03/2022
In 2021 many organisations publicly made promises around sustainability and carbon neutrality goals and this…
Stephen Kemish07/02/2022
Without digital capabilities, many businesses wouldn’t have been able to survive – and continue to…
Stephen Kemish13/12/2021
Deep dive data quality and quantity in readiness for 2022 It’s not new news: data…
Stephen Kemish16/11/2021
Marketing planning for 2022? The events that unfolded in recent years mean that marketing planning…
Stephen Kemish10/11/2021
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