What
'go beyond'
means to us.

IMG's Core Values:

  • We make others look good
  • We make their problems go away
  • We will spend it like it’s our own
  • We will go the extra mile (or kilometre)
  • We do what we say
  • We are curious
  • We believe experiences is not a monopoly on good ideas

Understanding our values

We make others look good

Whether you are a customer, colleague or partner, we strive to help and support, to make you successful and stand out, without ego getting in the way.

We make their problems go away

It might be an unexpectedly tight deadline, a last-minute change; whatever the challenge you are facing, we always strive to take the burden and help you achieve your plans and goals.

We will spend it like it’s our own

This applies to time as well as money – when planning campaigns or projects we always approach it with the view of “Would we do this with our own…?” and build plans that are right for you and your goals.

We will go the extra mile (or kilometre)

We will always seek to go above and beyond – be that amends to creative work, attending meetings, answering an urgent email. Given we work with a range of global brands, who might work in miles or KMs, this is a nod to one size (or measure) doesn’t fit all.

We do what we say

Simple; if we say we will do something (for a colleague, customer or partner) we do it. We do it well and we do it on time.

We are curious

Being curious means questioning the status quo and fostering a culture of individually and collectively bettering what we do and how we do it. Life is about learning and we can all continually improve and find a better solution.

We believe experience is not a monopoly on good ideas

The oldest or longest serving doesn’t always know best. The best and brightest of ideas can come from anyone and anywhere. We aim to allow everyone a place to ask, input and suggest, with the aim being a continually better product or service or outcome.