You may have heard the news by now, IMG has added a third pillar of expertise to our business by acquiring leading Marketing Operations consultancy, Vantage Clever on 31st March 2022.
What does that mean? This step completed our aspiration to become an end-to-end growth partner bringing strategic data, creative campaigns, and now, best in class marketing technology skills together. It makes our Marketing Operations service one of the very best on offer. But what exactly is Marketing Operations and how does it help?
The Martech landscape continues to explode. This adds more complexity to organisations, requires increased specialist resources, and is a significant impact on the marketing budget. Often centred around Martech, Marketing Operations is actually made up of about 80% of marketing tasks, so it’s little wonder why we are seeing such demand for MOps skills as the discipline booms in a modern marketing department.
Organisations are seeking end-to-end know-how on selecting, optimising and powering their marketing activity. Marketing Operations will drive efficiencies through your processes, create technical solutions that support your strategy and execute your activity on time and within your budget. All of this whilst providing you with valuable data on exactly what’s working and what’s not. Marketing Operations are the start and end of your marketing journey, they are the glue that bind your entire strategy together, they remove silos and create transparent automation solutions.
Whether it is maximising technical automation or driving efficiencies through your activity, Marketing Operations will increase growth in revenue and protect your marketing budget. In an ever-increasing digital world, those who have efficient processes and rationalized technology aligned to their strategy, are the ones who will win.
As an award-winning company, we can help every step of the way. Choose a partner who understands all facets of your organisation on an interpersonal level instead of outsourcing multiple companies for each of your marketing needs. We’ll simplify the process so that all your marketing quandaries can be solved in one place.
Do you have a solid operational strategy? Is your marketing technology optimized? Have you taken advantage of all the efficiencies you can in your processes? IMG are leading experts in Marketing Operations and can increase your growth throughout your marketing journey.