Marketing shouldn’t feel this hard

If it’s taking 47 meetings, 9 tools, and a spreadsheet circus just to send one email, we need to talk.

Let’s fix it

The mess behind
the marketing

  • Behind every polished campaign is a team quietly drowning. Clunky tools. Broken workflows. Data that’s more chaos than clarity. Endless demand, no time to think.
  • 92% of marketers say they’d pick a different career if they could. We’re not okay with that.
    So we’re staging an intervention, a full-on ‘marketers matter’ crusade.
  • We help you fix the hidden chaos behind your campaigns so your team can get back to doing the good stuff; great ideas, clean execution, marketing that feels good again.
Group 1710
Group 1711

What is MX?

  • Great marketing starts with a great Marketing Experience.

    Most companies have poured everything into perfecting the Customer Experience, but forget the experience for the people creating it.

  • The result?

    When your MX is calm, clear and connected, marketing flows again.

    Your tools work. Your data makes sense. Your campaigns actually go out.

    Your team? Finally back to doing what they do best.

    Find out more about MX

Our services

We make messy marketing simple.

Marketing Ops

Fix your workflows, approvals, team comms and process chaos.

Get the right tools working right, and make change stick.

Data

Clean it, enrich it, and actually use it.

We’ll sort your data and help you unlock insights that drive better campaigns.

Campaigns

We plan, build, and deliver high performing direct mail and digital campaigns.

Need creative, data, approvals and delivery handled? We’ve got it.

Martech

Connect it, simplify it and use it. We’ll get your tools and platforms working together for smoother workflows or handle the admin for you.

We’ve made marketing simpler for teams like…

10+ years of full suite data solutions. Useful insight through profiling and analytics tools. Create multi-channel private prospect database that achieves a positive ROI.

Hotel Chocolat

Very pleased. Provided us with specialist Fleet Business data. A unique multi source prospect marketing database enabling us to acquire high quality new customers.

RAC

Delighted. Experience, a can-do attitude and very high service. Improved and enriched our data, offered store mapping & analysis and always deliver on time.

Arco

The best, most experienced team. Data and IT install intelligence to enable us to target the right companies & decision makers. Always within budget.

Avanade

Our preferred B2B data solutions partner. Exceeded in interpreting requirements and quality Global data solutions. Structures to support our team, particularly across international markets.

Ogilvy

“10+ years of full suite data solutions.”

“Very pleased. Provided us with specialist Fleet Business...”

“Delighted. Experience, a can-do attitude and very high...”

“The best, most experienced team.”

“Our preferred B2B data solutions partner.”

There are plenty more reasons to choose IMG!

Get in touch

Meet Flo. The flamingo with her act together.

Flo’s our quiet reminder that marketing doesn’t have to feel like a panic room.

She stands tall, calm, and steady, even when the flock’s flapping.

She reminds us that what you feed your marketing on the inside shows up on the outside.

She’s proof that being bold, confident, and a bit different gets results.

In a world full of pigeons, be the flamingo.

Why Flo matters

Get in touch

This is the stand. Fix the inside. Love marketing again. Make it better for everyone who does it.

You in? Let’s fix it together, and give your marketing its wings back.

Book a consultation

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Recent insights

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State of Marketing Report 2025

The Marketing Experience Moment. In mid-2025, we spoke to over 250 CMOs and marketing leaders to understand what’s really happening inside marketing teams today,…

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