What’s getting in the way of your MX?
The Marketing Experience – through the eyes of 250 CMOs. We asked marketing leaders how their world really works behind the scenes. From data…
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The Marketing Experience – through the eyes of 250 CMOs. We asked marketing leaders how their world really works behind the scenes. From data…
Read moreAI adoption often stalls at the experimentation stage in marketing. Teams may test tools and run pilots, but struggle to embed and scale them.…
Read moreBy Kate Frost, Head of Optimisation at Intermedia Global (IMG) In my experience, too many marketers seem to make the same assumption: adding more…
Read moreIMG has joined Database Network Associates (DNA), the pan-European network of independent data-driven marketing specialists, as an official member, and is also standing as…
Read moreThe Marketing Experience Moment. In mid-2025, we spoke to over 250 CMOs and marketing leaders to understand what’s really happening inside marketing teams today,…
Read moreIntermedia Global (IMG) proudly named by The Sunday Times as one of the UK’s fastest growing companies, here’s why. The question everyone’s asking: Why…
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