6 ways to build AI readiness systematically
AI adoption often stalls at the experimentation stage in marketing. Teams may test tools and run pilots, but struggle to embed and scale them.…
Read more
AI adoption often stalls at the experimentation stage in marketing. Teams may test tools and run pilots, but struggle to embed and scale them.…
Read moreBy Kate Frost, Head of Optimisation at Intermedia Global (IMG) In my experience, too many marketers seem to make the same assumption: adding more…
Read moreIMG has joined Database Network Associates (DNA), the pan-European network of independent data-driven marketing specialists, as an official member, and is also standing as…
Read moreThe Marketing Experience Moment. In mid-2025, we spoke to over 250 CMOs and marketing leaders to understand what’s really happening inside marketing teams today,…
Read moreIntermedia Global (IMG) proudly named by The Sunday Times as one of the UK’s fastest growing companies, here’s why. The question everyone’s asking: Why…
Read moreNew IMG research reveals how much time CMOs are wasting on broken, bloated martech stacks Over the past year, senior marketers have spent the…
Read more