Before the platform, before the change, start with why
Most CRM conversations begin in the wrong place. They start with which platform, or which features, or what the last one didn’t do. The…
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Most CRM conversations begin in the wrong place. They start with which platform, or which features, or what the last one didn’t do. The…
Read moreAI adoption often stalls at the experimentation stage in marketing. Teams may test tools and run pilots, but struggle to embed and scale them.…
Read moreBy Kate Frost, Head of Optimisation at Intermedia Global (IMG) In my experience, too many marketers seem to make the same assumption: adding more…
Read moreNew IMG research reveals how much time CMOs are wasting on broken, bloated martech stacks Over the past year, senior marketers have spent the…
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