What's getting in the way of your MX?

The Marketing Experience – through the eyes of 250 CMOs.

We asked marketing leaders how their world really works behind the scenes. From data to delivery, this infographic explains what’s getting in the way of a truly excellent Marketing Experience (MX).

Be honest, is your Marketing Experience working for you – or against you?

Are you AI ready? 10 steps every marketing leader should take now

23/04/26

Across industries, the same pattern is playing out with AI Teams move quickly to implement it, see early promise, and then encounter challenges they…

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6 ways to build AI readiness systematically

31/03/26

AI adoption often stalls at the experimentation stage in marketing. Teams may test tools and run pilots, but struggle to embed and scale them.…

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Marketers always assume more tech is the solution. It isn’t.

19/03/26

By Kate Frost, Head of Optimisation at Intermedia Global (IMG) In my experience, too many marketers seem to make the same assumption: adding more…

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What’s getting in the way of your MX?

The Marketing Experience – through the eyes of 250 CMOs.

Ahead, behind, or somewhere in the middle?

Recent posts

Are you AI ready? 10 steps every marketing leader should take now

6 ways to build AI readiness systematically

Marketers always assume more tech is the solution. It isn’t.