In the world of B2B marketing, it is important to make sure your Marketing Technology (Martech) budget is allocated wisely. With 63% of CMOs planning to increase their Martech budget…
How businesses can learn to adapt in an ever-changing climate
Every year, globally, we seem to encounter more and more ‘once in a lifetime’ events that throw us off balance and create uncertainty within our ever-changing climate; Brexit, the pandemic,…
As B2B marketers, you will create a significant number of assets over the years, including blogs, videos and infographics. It can be easy to fall into the trap of continually…
The importance of a diversified marketing strategy
A diverse marketing plan is key to reaching your target audience and boosting your business. Here is why you need a mix of tactics in your marketing arsenal. Tech giants…
As a B2B Marketer, you are likely aware of the term Marketing Technology (Martech) and its importance to modern marketing strategies. This all-encompassing term describes the software and tools used…
When market conditions take a downturn, the urge to reduce budgets can seem advantageous, however, it is absolutely necessary to make well thought out decisions when assessing marketing expenses. It…
Adobe Workfront has been named a leader in the Forrester Wave report , and, to us at IMG, it is no surprise. This work management platform offers you scalability, efficiency,…
Unlocking the power of Content Intelligence with AI automation
There has been heavy debate lately surrounding Artificial Intelligence (AI) such as ChatGPT. Whilst some believe it could be an invaluable tool to make life easier for us, others disagree…
Advancements in martech and the shift in consumer attitudes and preferences requires brands to plan and adapt their strategies in response to these inevitable changes more than ever. In a…
It is that festive time of year when brands put such immense consideration into Christmas adverts in an endeavour to have us reminisce on our youth and fill us with…
The B2B market is flooded with more data services than we know what to do with and it is only becoming more vast and far more complicated to find valuable…
Global industry leader, B2B Marketing. announced Intermedia Global (IMG) as Specialist Marketing Agency of the year 2022 at the B2B Marketing awards in London on November 16th. This is the second…