INDUSTRY NEWS, VIEWS & GOOD READS

Digital
01/02/2023

How to allocate your Martech budget wisely

In the world of B2B marketing, it is important to make sure your Marketing Technology (Martech) budget is allocated wisely. With 63% of CMOs planning to increase their Martech budget…
Marketing
30/01/2023

How businesses can learn to adapt in an ever-changing climate

Every year, globally, we seem to encounter more and more ‘once in a lifetime’ events that throw us off balance and create uncertainty within our ever-changing climate; Brexit, the pandemic,…
ContentDigital
24/01/2023

Sweat the assets

As B2B marketers, you will create a significant number of assets over the years, including blogs, videos and infographics. It can be easy to fall into the trap of continually…
Marketing
23/01/2023

The importance of a diversified marketing strategy

A diverse marketing plan is key to reaching your target audience and boosting your business. Here is why you need a mix of tactics in your marketing arsenal. Tech giants…
Digital
12/01/2023

The Unstoppable Martech Landscape

As a B2B Marketer, you are likely aware of the term Marketing Technology (Martech) and its importance to modern marketing strategies. This all-encompassing term describes the software and tools used…
AdvertisingContent
06/01/2023

Keep the brand going

When market conditions take a downturn, the urge to reduce budgets can seem advantageous, however, it is absolutely necessary to make well thought out decisions when assessing marketing expenses. It…
News
04/01/2023

How Adobe Workfront can help your business grow

Adobe Workfront has been named a leader in the Forrester Wave report , and, to us at IMG, it is no surprise. This work management platform offers you scalability, efficiency,…
Content
21/12/2022

Unlocking the power of Content Intelligence with AI automation

There has been heavy debate lately surrounding Artificial Intelligence (AI) such as ChatGPT. Whilst some believe it could be an invaluable tool to make life easier for us, others disagree…
DigitalMarketing
14/12/2022

The top 2023 marketing trends

Advancements in martech and the shift in consumer attitudes and preferences requires brands to plan and adapt their strategies in response to these inevitable changes more than ever. In a…
Marketing
01/12/2022

IMG’s 12 Days of Christmas

It is that festive time of year when brands put such immense consideration into Christmas adverts in an endeavour to have us reminisce on our youth and fill us with…
Data
25/11/2022

The benefits of Data in a Box

The B2B market is flooded with more data services than we know what to do with and it is only becoming more vast and far more complicated to find valuable…
Marketing
21/11/2022

IMG wins Best Agency Of The Year award

Global industry leader, B2B Marketing. announced Intermedia Global (IMG) as Specialist Marketing Agency of the year 2022 at the B2B Marketing awards in London on November 16th. This is the second…