INDUSTRY NEWS, VIEWS & GOOD READS

ContentData
22/05/2023

Stop wasting your marketing budget: Put your audience first and win their hearts

Data > Content > Distribution One of the most common problems I've seen with marketing campaigns that don’t deliver is where the team have selected the channel or distribution route…
Stephen Kemish
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DigitalMarketing
19/05/2023

The secret to successful vendor selection for your business: The RFP model

How to select a vendor using an RFP Bringing technology and tech suppliers into your organisation is unavoidable, but you must be sure you select the right tool for your…
Karla Wentworth
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DigitalMarketing
11/05/2023

Back to basics: The ABCs of marketing operations

How many ABCs do you recognise? Whilst you may not be a marketing operations (MOps) expert, it’s important to expand your knowledge. MOps encompasses different elements including strategy, planning and…
Karla Wentworth
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DigitalMarketing
05/05/2023

Back to basics: The fundamentals of marketing operations

What is marketing operations and who are MOps professionals? Marketing operations (MOps) have shifted in a few ways in the past couple of years. Whether you’ve heard of the ‘Great…
Karla Wentworth
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Data
26/04/2023

Unlock the power of meaningful data: How it can drive your marketing campaigns

Are your campaigns being impacted due to incomplete, outdated or inaccurate data? Accurate and insightful data is the key ingredient of effective B2B marketing. It allows you to understand your…
Jon White
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Digital
20/03/2023

The 7-step road to maintaining your new DAM

So, you bought a Digital Asset Management. Now what? If you are here, chances are that you may understand what Digital Asset Management (DAM) is and how important it is…
Karla Wentworth
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Content
22/02/2023

4 Tips to supercharge your presence in a competitive market

How can you make your B2B brand stand out? It’s a question every marketer is asking themselves, but there are a few quite straightforward methods to stand out amongst your…
Stephen Kemish
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Digital
01/02/2023

How to allocate your Martech budget wisely

In the world of B2B marketing, it is important to make sure your Marketing Technology (Martech) budget is allocated wisely. With 63% of CMOs planning to increase their Martech budget…
Kate Frost
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Marketing
30/01/2023

How businesses can learn to adapt in an ever-changing climate

Every year, globally, we seem to encounter more and more ‘once in a lifetime’ events that throw us off balance and create uncertainty within our ever-changing climate; Brexit, the pandemic,…
img staff
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ContentDigital
24/01/2023

Sweat the assets

As B2B marketers, you will create a significant number of assets over the years, including blogs, videos and infographics. It can be easy to fall into the trap of continually…
Jacqui Gamage
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Marketing
23/01/2023

The importance of a diversified marketing strategy

A diverse marketing plan is key to reaching your target audience and boosting your business. Here is why you need a mix of tactics in your marketing arsenal. Tech giants…
Amelia Henchliffe
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Digital
12/01/2023

The Unstoppable Martech Landscape

As a B2B Marketer, you are likely aware of the term Marketing Technology (Martech) and its importance to modern marketing strategies. This all-encompassing term describes the software and tools used…
Karla Wentworth
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