INDUSTRY NEWS, VIEWS & GOOD READS

Thoughts from us
21/09/2022

B2B Marketing Awards Shortlist

It was announced earlier in September that IMG had been shortlisted by B2B Marketing for Specialist B2B Marketing Agency of the Year 2022. It’s always a huge honour to be the…
DigitalMarketing
21/09/2022

3 common AI techniques used in B2B Marketing

I'm willing to bet, if you've attended a marketing conference in the last couple of years, there will have been a really engaging speaker who passionately demonstrated the future of…
News
06/09/2022

Specialist B2B Marketing Agency of the Year Finalists

We are delighted to announce that we have been shortlisted by B2B Marketing for Specialist B2B Marketing Agency of the Year 2022. A judging panel made up of over 150…
DigitalMarketingThoughts from us
25/08/2022

Failure is not an option

How to create a successful centralisation adoption strategy that fits your business and transformation programme. The key to the success in any transformation is adoption within the business. Regardless of…
DigitalMarketing
23/08/2022

The tsunami of systems

How to approach a tech stack review with a mindset to successfully make a difference, not just do more of the same. We all know that technology will help our…
ContentMarketingThoughts from us
16/08/2022

How psychology can help craft your marketing message

For years I have been trying to find the time and excuse to write about Professor Bertram Forer and the recent avalanche of content marketing, coupled with a latter fascination…
DigitalMarketing
08/08/2022

Make some time to give a DAM

51% of marketers waste their precious time and money recreating unused or missing assets. It can be hard to find harmony in your brand with there being 100’s of options…
DigitalMarketing
01/08/2022

Drive efficiency in every corner

How to identify the importance of efficiency in your centralisation transformation. You will have heard the familiar time, cost and quality variables fo efficiency. But in a modern business function,…
ContentCreativeMarketing
26/07/2022

Boost the readability of your B2B content

We all know how important it is to produce content that’s both relevant and performs well amongst your audience. It’s a formula which looks at the average length of sentences,…
DigitalMarketing
21/07/2022

Why Mops matters most

You may have heard the news by now, IMG has added a third pillar of expertise to our business by acquiring leading Marketing Operations consultancy, Vantage Clever on 31st March…
ContentMarketingThoughts from us
19/07/2022

Emotion in marketing? Absolutely. But not without an “ETA”

How the Grand Canyon and a mercurial copywriter from the 1960s changed the way we think about response marketing   There’s rightly lots of debate and discussion around the use…
DigitalMarketingThoughts from us
14/07/2022

6 things to consider when selecting a CRM

The biggest mistake that companies make when they choose a CRM is that they spend so much time evaluating vendors and trying on different functionality that they miss their actual…