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IMG has joined Database Network Associates (DNA), the pan-European network of independent data-driven marketing specialists, as an official member, and is also standing as the UK’s B2B representative.
DNA brings together independent local experts from across Europe to help organisations navigate the growing complexity of cross-border data legislation, compliance and activation. Originally established as a collaborative network of European databases and direct marketing specialists, DNA provides coordinated access to high-quality data expertise, local market insight and shared intelligence.
As the UK B2B representative for DNA, IMG will advise UK organisations looking to expand across Europe, while supporting European partners that wish to collaborate more effectively with UK businesses.
Through its membership of DNA, IMG can now offer clients:
As high-quality data increasingly sits at the heart of successful campaigns and AI-driven marketing, the membership will also strengthen IMG’s ability to help clients activate data responsibly, effectively and at scale.
Steve Kemish, CEO of IMG, comments: “Data has been at the heart of what IMG has done since our inception in 2003. Today we support clients on a range of services, across the Marketing Experience (MX) spectrum – ranging from marketing technology, to campaign management and process flow – all of what we do remains underpinned by data.
“In light of the regulatory complexity of data compliance across European markets, our membership of DNA brings specialist knowledge, experience – and most of all, peace of mind – to our clients and staff alike.”