State of Marketing Report 2025

The Marketing Experience Moment.

In mid-2025, we spoke to over 250 CMOs and marketing leaders to understand what’s really happening inside marketing teams today, from tech stacks and data quality to team morale and strategic priorities.

What we uncovered confirmed what many of us have felt:

Marketing isn’t broken because of bad ideas. It’s the behind-the-scenes experience… the tools, data, workflows, that’s slowing everything down.

This report reveals the state of marketing in 2025, and the huge opportunity ahead for teams willing to fix the inside stuff first.

Get The Report

The Marketing Experience Moment is a practical, insight-rich guide for anyone leading or supporting marketing teams.
You’ll find stats, benchmarks, and the 5 key shifts high-performing teams are already making.

Download the report

Watch the Recording

To bring the findings to life, we also hosted a live learning session for our network of marketing leaders.
Catch up on the full session, including expert takeaways, commentary, and Q&A.

Watch now

What You’ll Learn

• What 250+ CMOs told us about the real state of marketing
• The top 5 pain points marketing leaders are wrestling with
• Where budgets are going (and what’s being cut)
• The rise of Marketing Experience (MX) as a priority
• How high-performing teams are responding to the chaos

This is for you if:

• You lead, influence, or support a marketing team
• You want honest insights, not hype
• You’re shaping 2026 strategy, budget, or team structure

Why this matters

Marketing has changed.
To keep up, the way we run marketing needs to change too.
This is your opportunity to get ahead of that shift.