We asked 250+ CMOs about what's going on inside their marketing teams.
Now we’re sharing the results.
The Marketing Experience Moment.
In mid-2025, we spoke to over 250 CMOs and marketing leaders to understand what’s really happening inside marketing teams today, from tech stacks and data quality to team morale and strategic priorities.
What we uncovered confirmed what many of us have felt:
Marketing isn’t broken because of bad ideas. It’s the behind-the-scenes experience… the tools, data, workflows, that’s slowing everything down.
This report reveals the state of marketing in 2025, and the huge opportunity ahead for teams willing to fix the inside stuff first.
Get The Report
The Marketing Experience Moment is a practical, insight-rich guide for anyone leading or supporting marketing teams.
You’ll find stats, benchmarks, and the 5 key shifts high-performing teams are already making.
Watch the Recording
To bring the findings to life, we also hosted a live learning session for our network of marketing leaders.
Catch up on the full session, including expert takeaways, commentary, and Q&A.
What You’ll Learn
- What 250+ CMOs told us about the real state of marketing
- The top 5 pain points marketing leaders are wrestling with
- Where budgets are going (and what’s being cut)
- The rise of Marketing Experience (MX) as a priority
- How high-performing teams are responding to the chaos
This is for you if:
- You lead, influence, or support a marketing team
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You want honest insights, not hype
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You’re shaping 2026 strategy, budget, or team structure
Why this matters
Marketing has changed.
To keep up, the way we run marketing needs to change too.
This is your opportunity to get ahead of that shift.
