Marketing 25/09/2023 Demystifying RevOps: Uniting Departments for Revenue Success Understanding the concept, skills and mindset of RevOps I'm sure you’re here because we've put… img staff Love0
Marketing 03/08/2023 Discover 6 key steps for effective technology adoption in Marketing Operations Integrating Technology into your marketing strategy Technology has become an essential task of marketing operations.… Karla Wentworth Love0
DigitalMarketing 19/05/2023 The secret to successful vendor selection for your business: The RFP model How to select a vendor using an RFP Bringing technology and tech suppliers into your… Karla Wentworth Love0
DigitalMarketing 11/05/2023 Back to basics: The ABCs of marketing operations How many ABCs do you recognise? Whilst you may not be a marketing operations (MOps)… Karla Wentworth Love0
DigitalMarketing 05/05/2023 Back to basics: The fundamentals of marketing operations What is marketing operations and who are MOps professionals? Marketing operations (MOps) have shifted in… Karla Wentworth Love0
Marketing 30/01/2023 How businesses can learn to adapt in an ever-changing climate Every year, globally, we seem to encounter more and more ‘once in a lifetime’ events… img staff Love0
Marketing 23/01/2023 The importance of a diversified marketing strategy A diverse marketing plan is key to reaching your target audience and boosting your business.… Amelia Henchliffe Love0
DigitalMarketing 14/12/2022 The top 2023 marketing trends Advancements in martech and the shift in consumer attitudes and preferences requires brands to plan… img staff Love0
Marketing 01/12/2022 IMG’s 12 Days of Christmas It is that festive time of year when brands put such immense consideration into Christmas… Amelia Henchliffe Love0
Marketing 21/11/2022 IMG wins Best Agency Of The Year award Global industry leader, B2B Marketing announced Intermedia Global (IMG) as the Specialist Marketing Agency of the… img staff Love0
Marketing 09/11/2022 Is lead generation a dying art? Is Lead Generation a dying art? The short answer is no… but it can easily… Jacqui Gamage Love0
DigitalMarketing 21/09/2022 3 common AI techniques used in B2B Marketing I'm willing to bet, if you've attended a marketing conference in the last couple of… Karla Wentworth Love0
DigitalMarketingThoughts from us 25/08/2022 Failure is not an option How to create a successful centralisation adoption strategy that fits your business and transformation programme.… Karla Wentworth Love0
DigitalMarketing 23/08/2022 The tsunami of systems How to approach a tech stack review with a mindset to successfully make a difference,… Karla Wentworth Love0
ContentMarketingThoughts from us 16/08/2022 How psychology can help craft your marketing message The one about Barnum, the circus guy, and how a World War 2 psychologist could… Stephen Kemish Love0
DigitalMarketing 08/08/2022 Make some time to give a DAM 51% of marketers waste their precious time and money recreating unused or missing assets. It… Karla Wentworth Love0
DigitalMarketing 01/08/2022 Drive efficiency in every corner How to identify the importance of efficiency in your centralisation transformation. You will have heard… Karla Wentworth Love0
ContentCreativeMarketing 26/07/2022 Boost the readability of your B2B content We all know how important it is to produce content that’s both relevant and performs… img staff Love1
DigitalMarketing 21/07/2022 Why Mops matters most You may have heard the news by now, IMG has added a third pillar of… Karla Wentworth Love0
ContentMarketingThoughts from us 19/07/2022 Emotion in marketing? Absolutely. But not without an “ETA” How the Grand Canyon and a mercurial copywriter from the 1960s changed the way we… Stephen Kemish Love0
DigitalMarketingThoughts from us 14/07/2022 6 things to consider when selecting a CRM The biggest mistake that companies make when they choose a CRM is that they spend… Karla Wentworth Love0
ContentMarketing 12/07/2022 Different content with equal value Understanding the genre that your content fits into will help you to plan your content… Amelia Henchliffe Love0
MarketingNews 17/05/2022 Vantage Clever acquired by IMG Intermedia Global (IMG), data marketing and campaigning experts, merge itself with Vantage Clever, leading marketing… img staff Love0
MarketingThoughts from us 21/03/2022 Martechonomics – Applying economic thinking to your MarTech strategy After many years of using, abusing, buying, advising, and even selling marketing technology, I’ve concluded… Stephen Kemish Love0
MarketingThoughts from us 07/02/2022 Will your marketing be sustainable in 2022? In 2021 many organisations publicly made promises around sustainability and carbon neutrality goals and this… Stephen Kemish Love0
MarketingThoughts from us 13/12/2021 The Events Horizon: Balancing the Digital Equilibrium in 2022 Without digital capabilities, many businesses wouldn’t have been able to survive – and continue to… Stephen Kemish Love0
AdvertisingMarketingNewsThoughts from us 07/07/2020 Channel marketing chat with channel marketing obsessives The new normal? Business as usual? The great slowdown? Who knows? We were delighted to… img staff Love0