Flo isn’t just a flamingo. She’s your daily reminder that great marketing doesn’t have to feel this hard.
In a world of martech overwhelm, clashing campaigns, and calendar chaos, Flo stands steady (on one leg, no less) bringing a little calm to the marketing storm. She’s the face, and feathers, of good Marketing Experience (MX).
Because marketing is a balancing act, and flamingos are experts. Flo stands for everything we believe great marketing should be:
Flo can stay upright on one leg for hours. Just like your team, when the briefs keep changing and the launch date doesn’t.
She reminds us: with the right foundations in place, your marketing can stay calm and steady, even when things get wobbly.
Flamingos stick together, in the thousands, but each one stays unmistakably itself.
Flo represents our belief in teamwork and authenticity. Because fixing the Marketing Experience takes both: strong collaboration and the bravery to do things your way.
Flamingos aren’t born pink, they become pink from what they consume.
It’s the perfect MX metaphor: feed your marketing with good data, smart tools and a clear process, and you’ll see it shine on the outside. No more lipstick on a broken funnel.
A flamingo doesn’t try to be a swan. And Flo? She’s not trying to be a pigeon either.
She stands tall, quietly confident, and unmistakable, just like our clients when their marketing finally works the way it should.
In a world where marketers are expected to do more with less (and smile through it), Flo reminds you that being brave, clear, and human is the real flex.
You didn’t become a marketer to spend your life in UAT, untangling data, or chasing approvals. You got into this to create make stuff that works and makes a difference.
92% of marketers say they’d choose a different career if they knew what they were signing up for. Not on Flo’s watch.
We’re here to fix the inside mess so marketing teams can love the job again.
Remember: