Karla has spent the last 25 years immersed in marketing operations, building and leading MOps teams within global B2C and B2B businesses until eventually founding a leading Marketing Transformation Consultancy which was later acquired by the award-winning specialist agency, Intermedia Global. With a focus on Martech, transformation, global centralisation, and content marketing strategy, Karla helps the modern marketing department optimise their content creation and distribution processes to drive engagement and results.

Adobe is on a mission to help businesses streamline and scale their content operations. They empower marketing and product teams to efficiently create, manage, and deliver personalized digital experiences at scale. With their industry-leading Content Supply Chain solutions, Adobe helps organizations orchestrate the entire content lifecycle—from ideation and creation to activation and optimization—ensuring content reaches the right audience, at the right time, across every channel. By integrating AI-driven automation, digital asset management, and seamless workflow collaboration, Adobe enables businesses to maximize efficiency, accelerate time-to-market, and drive measurable impact from their content investments.