Marketing Experience: the inside job that changes everything.
Most companies have spent years obsessing over Customer Experience (CX). They’ve mapped every journey. Invested into every single touch point. Added more channels. Bought more tools. Pumped out more content.
All to make the outside look perfect.
But somewhere along the way, the inside fell apart.
- The tools don’t talk to each other.
- The workflows are chaos.
- The team’s drowning in busy work.
And marketers? Running on fumes.
We call that broken Marketing Experience. And it’s killing your CX, one campaign at a time.
So what is MX, really?
MX = Marketing Experience
It’s making messy marketing simple.
It’s what it feels like to get a campaign out the door.
If your tools are clunky, your data’s a mess, and your team’s juggling 18 tabs just to get one thing done, that’s a broken MX.
But when your MX is calm, clear, and connected?
The whole machine runs better.
The work flows.
The team breathes.
The marketing actually works.
Why MX Matters.
Let’s be honest: marketing’s been in crisis mode for a while.
Too many channels to feed.
Too much content to make.
More tools than anyone knows what to do with.
Not enough budget to make everything happen.
Not enough time to think, let alone lead.
And every time something breaks?
We’re told to “add another tool”, “build another dashboard” or “just work faster.”
Enough of that.
Marketing teams deserve better.
Marketing leaders need better.
And it starts with fixing the MX.
What’s included in MX?
We look at four core areas that make or break your Marketing Experience:
- Marketing Ops
Fixing the workflows, processes, approvals, and team structure that hold everything together, or fall apart under pressure. - Data
Making sure your data’s clean, usable, and actually helps your marketing perform (not panic). - Campaigns
Simplifying execution, improving output, and cutting the chaos between idea and inbox. - MarTech
Streamlining your stack, getting your tools to talk, and stopping the platform sprawl before it takes over.
Together, these make up your Marketing Experience.
And when they’re running well? Everything works better.
