Intermedia Global offers a wide range of data processing solutions, from simple creation of a one-off prospect mailing file comprising of multiple data sources, to more complex private prospect pool creation, hosting and administration. Our team of data experts have the ability to process business data in UK as well as international.
Mailing file creation
Our data engineers create universal format mailing files, often from multiple data sources. Using universal formats allows a quicker and more efficient merge/purge with any future mailing. It also makes data analysis easier.
Applying URN’S and Unique Source Codes (USC’s) means you can track results and analyse the success of the various segments within your target market groups, both internal and external.
Through our suite of advanced matching tools, incoming data sources are merged and de-duplicated based on a pre-determined hierarchy. Existing customer data is suppressed, and the mailing file is prepared and supplied in accordance with your requirements. See a visual representation below.
Private prospect pool creation
For clients who campaign to high volumes on a frequent basis, a private prospect database may be a more efficient and effective solution than continual list rental. These databases can be designed specifically based upon your marketing strategy, to include data from multiple data sources. Derived from a multitude of specialist contact based sources and our core databases we can ensure universal coverage of your target audience is achieved.
Private prospect databases can be modelled & scored for selection & segmentation purposes. The basis for this modelling can be reviewed constantly, in light of ongoing results and refreshed & supplemented with new and relevant sources, thus keeping the database fluid in order to maximise results.
For business & commercial markets you are able to be as granular as you need to be to achieve the segmentation that is right for your marketing strategy. Whether you need depth of market coverage or focused targeting within specific vertical sectors, we have access to hundreds of data sources, (some of which are exclusive to Intermedia Global), meaning you can build the perfect prospect pool to achieve your objectives.
We administer the whole process with our clients and suppliers to not only ensure the smooth and efficient running and administration, but also to ensure optimum performance is being achieved to adapt to our clients’ changing business requirements.
Matchback analysis
Any campaign is only as good as the results it achieves. Getting a detailed insight into campaign performance is a critical component for understanding and adapting future strategy. As part of our data processing service we provide detailed post-campaign analysis reporting, and work with our clients to interpret the results enabling their marketing plans and strategies to be adapted to optimise future performance.
