More is more… gain full visibility of your customer personas through data enhancement.
To affect your future business performance and direction your data must be complete, accurate and fully populated with meaningful attributes. This will enable accurate analysis and interpretation and actions with confidence.
It starts with us matching your data with our relevant global business data and appending your data with standardised company information such as SIC codes and more granular Business classifications, number of employees, sales turnover, head office, Legal status, Geo coordinates, URL’S, telephone numbers, Parent subsidiary linkage and much more. We can also add missing and additional new contacts and email addresses, respecting all relevant country specific legislation.
We can go further to support vertical sectors such as adding Information Technology Hardware and software Install intelligence should you require.
We can prepare a full suite of analysis reports based on the enriched data or will work with you to ensure you turn the enriched database into meaningful business actions.
Utilise intelligence – optimise communication
Quickly add in highly valuable information – saving money
There are a number of attributes available to append to your customer database, and by matching it to databases already populated with this information, we can populate your database with the extra information you require, meaning you avoid lengthy and costly in-house research methods.
Having a comprehensive database enables improved customer communication and interaction, and the ability to understand more about your customers is vital to adopt a smart retention and acquisition strategy.
Some of the attributes we can enrich your BUSINESS database with:
- Standard Industry Code (SIC) / Business classification
- Number of Employees (at site, and company wide)
- Missing address fields
- Telephone numbers
- Email addresses
- Additional contacts, with email addresses
- Head office indicator (premise type)
- Turnover
- Legal status
- Year of incorporation
- Contact job functions
- URL’s
- Online advertising and Web behaviour
- Specialist intelligence (IT hardware/software/Telecom Intel)
- DISC personality type (to assist matching copy to tone)
How do we enhance your data?
After initial consultation and assuming Non-Disclosure Agreements are signed, we simply receive your data via our secure file transfer facility.
We establish and agree that the format is suitable for matching for us to produce an audit outlining the additional attributes and missing information that we can populate, and associated costs, having matched your data against our suite of relevant Business databases.
What do you get back?
After agreeing to the menu of attributes and information to append that meet your exact and agreed requirements, we then carry out the work as follows:
- Any additional enhancements will be added to end of each corresponding record in separate identified fields.
- Any originally missing information will be populated into the corresponding original field.
- We will return the data to you in the same format you supplied it to us so that it can be read back into your system
