State of Marketing Report 2025
The Marketing Experience Moment. In mid-2025, we spoke to over 250 CMOs and marketing leaders to understand what’s really happening inside marketing teams today,…
Read more
The answer is simple: we’re in a perfect storm, and we’re the calm in the chaos.
Right now, enterprise marketing teams are drowning in messy data, bloated tech stacks, and clunky processes. With over 15,000 tools to choose from, channels multiplying overnight, and budgets under pressure, marketing has never been more complex, or more exhausting.
Our latest research shows senior marketers are wasting the equivalent of an entire working month each year just trying to make their martech work. Creativity is taking a back seat. Campaigns are harder to deliver. The joy of marketing is fading.
That’s where we come in.
For too long, businesses have focused on Customer Experience (CX), but forgotten about the experience of the people actually delivering the work. If your processes, tech, and systems are broken behind the scenes, your output will be too.
At IMG, we help marketing teams untangle the mess, not just the tech and data, but the real Marketing Experience (MX) of the people doing the work every day.
We roll up our sleeves and fix what’s broken so your team’s Marketing Experience is smooth, joined up, and delivers the results you’re really capable of.
At IMG, we help marketing teams move faster.
We’re not here with buzzwords or big agency fluff, we’re here to roll up our sleeves and fix what’s broken.
What we do:
Because marketing shouldn’t feel this hard.
You shouldn’t spend your best hours firefighting system failures or fixing bad data. You should be doing what you love – creative, strategic marketing that moves the needle.
The simple truth? Teams need us more than ever.
Today’s marketing world is more crowded, chaotic, and complex than ever before. Every week brings a new tool, a new channel, or a new ‘must-have’ system, but for the teams actually doing the work, that just means more logins, more headaches, and less time to focus on what really matters.
While everyone else keeps piling on more technology and buzzwords, we do the opposite: we strip away the mess and make things make sense. We help enterprise marketing teams untangle bloated martech stacks, clean up messy data, fix clunky workflows, and deliver campaigns that just work.
“Martech should be a help, not a hindrance. The reality is, for too many teams, it’s become the opposite, and that’s exactly the problem we fix.”
— Steve Kemish, CEO
That’s why the UK’s biggest marketing teams trust IMG. Because when your data is clean, your systems talk to each other, and your team isn’t stuck firefighting tech failures, you get to do what marketing’s meant to be: creative, strategic, and effective.
“We’re not interested in adding to the noise. Our mission is to clear it, so marketing teams can get back to doing what they love, and what works.”
— Karla Wentworth, CSO
We’re not here to add more confusion. We’re here to bring clarity, simplicity, and real results, that’s exactly what teams are crying out for.
With budgets and resources under pressure, CMOs can’t afford to waste time battling with systems that are supposed to make life easier.
If you’re a CMO, you know the chaos all too well. Too many tools, too much noise, and not enough time to do what actually moves the needle. You don’t have to keep firefighting alone. IMG is here to help you fix the foundations, so you and your team can get back to the work that really matters.
Let’s clear the chaos, together.