Payroll and HCM specialists, SD Worx, wanted to find an engaging way to generate leads within their target market.
Campaign strategy
We created an online quiz, in the form of a payroll maturity calculator. Based on how a user answers the multiple choice questions, it gives them both a maturity level as well as a free bespoke report.
To obtain the report they fill out a simple form, which not only immediately emails them their copy of the report, but that data integrates with SD Worx’s CRM to pass the information to sales as a potential lead.
You can complete the online maturity calculator yourself, should you (or a payroll colleague of yours more likely!) want to get your report.
- Content
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