SD Worx, wanted to produce a range of messages and content that helped tell their story to a payroll audience. both in the right tone for the market but also for the times – during a backdrop of lockdowns and pandemic.
Campaign strategy
We worked closely with their team to devise a series of different content pieces that helped tell their story in a way that would engage both those that know SD Worx and those that don’t. The breadth of content gives SD Worx a way to promote their core messages via different digital marketing channels and platforms.
This meant a range of guides, opinion pieces, whitepapers and social media assets.