With their partners in the Middle East, they needed to find an engaging way to support their sales team during and after an appointment with a prospect.
Campaign strategy
We designed and produced video DM boxes – essentially tablets in a cardboard wrap! These contain an animated-style video that tells the story of McGraw Hill’s key product, Access Medicine. We also had to produce the video and to save time and budget we firstly designed an A3 infographic for the product story and then created a motion video that brings the static image to life-giving us two outputs for one piece of work!
The results have been fantastic – the prospects and sales people alike love the innovative design and the aim of making the message something the prospect shares with colleagues has been more than met!
- Content
- Creative
- Digital
