Most companies have spent years obsessing over Customer Experience (CX). They’ve mapped every journey. Invested into every single touch point. Added more channels. Bought more tools. Pumped out more content. All to make the outside look perfect.
But somewhere along the way, the inside fell apart.
The tools don’t talk to each other. The workflows are chaos. And marketers? They’re running on fumes.
We call that broken Marketing Experience.
And it’s killing your CX, one campaign at a time.
It’s what it feels like to get a campaign out the door.
If your tools are clunky, your data’s a mess, and your team’s juggling 18 tabs just to get one thing done, that’s a broken MX.
But when your MX is calm, clear, and connected?
The whole machine runs better.
The work flows.
The team breathes.
The marketing actually works.
Let’s be honest: marketing’s been in crisis mode for a while.
And every time something breaks? We’re told to “add another tool”, “build another dashboard” or “just work faster.”
Enough of that!
Marketing teams deserve better.
Our flamingo Flo isn’t just here for vibes, she’s the heart of Marketing Experience.
Most marketers didn’t sign up for this.
We wanted to build ideas that move people, not spend our days wrestling workflows and data.
But the chaos crept in. More tools. More content. More pressure. Now 92%* of marketing leaders say they wouldn’t choose marketing again if they knew what they know now (*source: The MX Report, 2025).
That’s not burnout, that’s a system problem.
Flo, our flamingo, is your quiet reminder:
It doesn’t have to be like this.
Flamingos stay balanced in chaos. They thrive in flocks but stand tall as individuals. They become more vibrant based on what they feed on.
Just like your marketing team.
She’s not just a mascot, she’s a daily reminder that when your Marketing Experience is healthy behind the scenes, your team thrives, your work shines, and your marketing flies.
In a world of pigeons, be the flamingo.
We use our DOT Growth™ Framework, a practical model that sorts your Data, improves your Operations, and sharpens your Tactics.
We roll up our sleeves, get stuck in, and rebuild your MX from the inside out.
Want to feel what good MX is like?