With 350M+ monthly visitors and users across 60+ countries, this global job site had bold ambitions: expand its paying customer base across multiple international regions.
Achieving that required precision, the right companies, the right contacts, and the right channels for every market.
IMG helped the team build a multi-channel, behaviour-driven engine for growth, tailored to the regulatory and cultural realities of each country.
The marketing team needed to grow acquisition across eight global markets — each with unique regulations, behaviours, and channel limitations.
They faced five core barriers:
They needed a repeatable, compliant, multi-country model that could generate real customers, not leads, at scale.
IMG built a sophisticated, country-specific acquisition programme grounded in smart data, behavioural targeting, and multi-channel activation.
1. Smart Targeting
Advanced segmentation across 8 key markets
Precision profiling of senior HR decision-makers
Behavioural data to identify companies in “growth mode”
Creation of holdout groups to accurately measure impact
2. Channel Innovation
Market-specific channel strategies based on local regulation
Combined direct mail + email activation
Text-only email formats for faster deployment and higher engagement
Follow-up sequencing for non-responders
3. Market-Specific Localisation
Fully localised content for the UK, Germany, Netherlands, France, Italy, Australia, India, and Mexico
Bespoke channel mixes per region
Focused on companies with 3–1,000 employees across all industries (excluding recruitment)
Metric, Before, After
Cost Per Acquisition, High, 71% reduction
Response Rates, Baseline, 200%+ increase (behavioural targeting)
Channel Mix, Single-channel, Multi-channel uplift (+10%)
Revenue Growth, Forecasted, 272% increase over 5 years
Customer Acquisition, Limited, 10,900+ new customers
A fully scalable, international acquisition engine that delivers measurable, repeatable, and compliant growth — across eight radically different global markets.
The Strategic Impact
This project didn’t just reduce CPA — it transformed how the brand approaches global acquisition.
The marketing team can now:
Confidently target high-value companies with behavioural intelligence
Use validated multi-channel models to expand into new regions
Reliably attribute performance with clear holdout groups
Scale proven strategies globally across diverse regulatory environments
Launch faster with text-only email templates and repeatable frameworks
The programme is now a cornerstone of their international growth strategy.
“My team and I are simply blown away… They got to the heart of the problem quickly and ran at our pace to ensure our growth priorities across markets were achieved.”
— Senior Marketing Manager
Want to grow across multiple markets with clarity and confidence?
IMG helps global brands build precise, multi-channel acquisition engines powered by clean data, smart targeting, and market-specific insight.