Great Marketing
Your team’s drowning in tools that don’t talk to each other.
Data that’s everywhere except where you need it.
Content workflows that would make a spaghetti junction jealous.
Sound familiar? You’re not alone.
You know how Customer Experience looks at every touchpoint your customers have with your business? MX does the same thing – but for your marketing team.
Just like CX, it’s about making every interaction smooth and useful. Except instead of customers, it’s all about your marketers, and their experience.
Their tools and technology
Their data and analytics
Their content and creative processes
Right now, most marketing teams spend more time wrestling with systems than creating brilliant marketing. That’s a broken Marketing Experience.
IMG simplifies modern marketing by streamlining content, data, and campaign delivery, supported by smart process design and technology.
What is Marketing Experience (MX)?
60%
of time spent by marketers managing tools and processes instead of doing what they actually signed up to do – marketing.
30+
days every year lost to martech troubleshooting instead of actual marketing.
50+
platforms in use yet marketers only function at 60% potential.
Data
Build your marketing on solid foundations. Work with confidence using clean, enriched, and insight-ready data to power smarter targeting and better decision-making.
Technology
Choose and use the right tools with confidence. Align technology to your goals with seamless adoption, smooth onboarding and measurable performance.
Content
Create content that cuts through the noise. Connect strategy to storytelling with clear messaging, consistent execution, and assets designed to engage, convert, and deliver real impact.
Process
Transform how your marketing team works. Re-engineer broken processes, align data and content strategies, and drive changes that make a real difference every day.
Campaigns
Execute brilliant campaigns faster and with greater precision. Reduce friction, streamline workflows, and help your team focus on delivering great results.
