Advancements in martech and the shift in consumer attitudes and preferences requires brands to plan and adapt their strategies in response to these inevitable changes more than ever. In a matter of only a few years the industry has drastically shifted and it’s a real test of a whether marketers can learn and implement new skills or risk being left behind.
If you’re a marketer looking to make a real difference to your role and your organisation in 2023, this guide is a must-read. You need to make changes for marketing success and this guide gives you key takeaways on how to do this. It’s an unmissable read for anyone seeking to get ahead in such unprecedented times, including ways to:
- Keep the brand going
- Sweat the assets
- Stand for something and stand out
- 2 + 2 = 5 – people +process
- Process, process, process
- Centralise to save, localise to thrive