Taming Content Chaos: A Practical Workshop for Modern Marketers

Discover how to manage, deploy, and leverage your content effectively.

27th Nov, London

Struggling to keep up with your content creation and management? Join us for this interactive half-day workshop and learn how to turn your content chaos into a competitive advantage.

In this interactive workshop you will:

- Understand why content is both your biggest asset and your fastest-growing risk.
- Identify the specific challenges your organisation faces in managing content.
- Explore effective strategic and technical solutions to control the problem.
- Learn from the experiences of your peers and discuss common content challenges.
- Develop a clear action plan to address your unique content management needs.

Q&A Session

What we’ll cover:

A brief history of marketing and the current challenges you face
The scale of the content problem: 1 million assets or more
Assessing your organisation’s content challenges (practical exercise)
What your competition is doing whilst you’re juggling content
Defining your real risks (practical exercise)
Where to start with 11,000 martech tools
Documenting technical opportunities (practical exercise)
Activating SAFE: Strategy, Audit, Focus, Execute
Best practices demonstration (with Optimizely)
Your personalised action plan and a way forward
Q&A Session

Who Should Attend:

Heads of marketing
Marketing managers
Content strategists
Digital marketers

About Your Workshop host: Karla Wentworth

Karla has spent the last 25 years immersed in marketing operations, building and leading MOps teams within global B2C and B2B businesses until eventually founding a leading Marketing Transformation Consultancy which was later acquired by the award-winning specialist agency, Intermedia Global. With a focus on Martech, transformation, global centralisation, and content marketing strategy, Karla helps the modern marketing department optimise their content creation and distribution processes to drive engagement and results.

Event Sign up

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Event Details:

Date: November 27, 2024

Venue: Soho Works 180 Lofts, 180 Strand, Temple, London WC2R 1EA

Time: 9:30 AM - 12:30 PM

Breakfast and Refreshments Included
Limited Spaces Available. Register now to secure your spot.

About Our Partner: Optimizely

Optimizely are on a mission to help businesses unlock their digital potential. They do that by reinventing how marketing and product teams work to create and optimize digital experiences across all channels. With their leading digital experience platform, they help companies around the world orchestrate their entire content lifecycle, monetize every digital experience and experiment across all customer touchpoints.